Community Action, Inc. Adult Education Program
Recruitment Strategies

8/07

Recruitment procedures at each site will vary depending on the needs, funding sources, and physical capacity of each site. As a group, Community Action, Inc. adult educators have identified the following as effective methods for the recruitment of eligible students.

Advertise

• It is important to advertise that our classes are free

• Provide bilingual fliers to schools for children to take home to parents

• Provide bilingual fliers at community sites: libraries, churches, health clinics, workforce centers, local school districts (for drop outs), etc.

• Announce program opportunities on local radio and TV stations & in newspapers

• Send postcards to potential students to remind them about upcoming new student orientations (based on sign up list)

Maintain Visibility

• Work closely with collaborators and partners such as the Texas Workforce Center, Head Start & Even Start Programs, etc.

• Provide presentations for partners and collaborators (i.e. Head Start parent meetings)

• Work with family advocates of Even Start and Head Start programs to recruit parents of HS/ES children

• Send e-mail updates to all partners and collaborators on a regular basis

Maintain a Quality Program

• Create a welcoming learning environment

• Provide good instruction - student satisfaction is the best marketing tool